Pay Per Click – PPC

Pay Per Click You only pay when someone clicks through to your website – simples!
Pay Per Click or PPC brings instant results bringing your business to the top of of Google, Bing and Yahoo! at very short notice.  There is no other online advertising platform were return on investment can be measured as accurately.

Key Benefits of PPC Campaigns

Measurable, accountable and flexible - When can show how many people notice your ads in the search engine results pages (SERPS )and what percentage of the people actually click on your ad through to your website.
Budget Control - As it is 'pay per click' we can help you can set your own daily budgets, that can be changed at any time.  This does not mean that low budget campaigns will be hugely successful, it all depends on your industry as some keywords are more expensive than others.
Fast Results - We can help you can set your budget one day and see the return the next.
Valuable Data - We can help you can find out exactly what people are searching for to find your add.  This information can be used in other marketing channels, the keywords can be used in an organic SEO campaign.
Geo-Targeting - We can help you can target your potential customers at a certain place.  Brilliant for targeting geographical areas (city's, countries and regions).
Time of Day Targeting - We can help you can target your clients at certain times of the day.

Return on Investment

This is an inexpensive and highly-effective form of online advertising. After paying the costs to configure your PPC campaign, you only pay a pound or two every time someone clicks your advertisement.  The people that click on your advertisement are all potential clients because they are searching for the products and services your business offers. This will increase the traffic to sales ratio on your website, generating revenue for your company.  When set up correctly this makes the costs of advertising for this medium incredibly low, which should yield a high ROI.  Pay Per Click has many advantages for advertisers and nowadays tends to offer a far greater return on investment than other traditional form of advertising such as email marketing, TV & radio, newspapers and phone books.

Pay Per Click Management

What your business needs to look out for when it comes to PPC is the management of campaigns.  At Peninsula Web Solutions, we have highly-skilled professionals who manage your PPC campaigns using gold standard methods to ensure we get the most out of any PPC campaign.  The cornerstone of any successful PPC campaign is keyword research we use a myriad of tools to find out what your clients are searching for online.  We incorporate specific keywords relative to your business to drive traffic and conversion.

Nowadays the majority of people will use Google or a search engine when they want information. It’s quite simple, everyone uses the internet, and most people start with Google when they want to find a product or service.